You can also review approved comments before they go public on your site. Anti-spam tools. Spammers use automatic scripts to flood your comment section. Nofollow and UGC attributes. This will prevent Google from following those links off of your page and passing link juice on from your site to the linked site.
For example:. Noindex meta tag. If you allow users to post articles on your site, you can add a noindex meta tag to those pages. Backlink building is a highly effective SEO strategy that helps increase your page authority—but only if they come organically from high-quality websites. Of course, use an appropriate link-building strategy that does NOT include:.
You can also get spammy links to your website unintentionally. Here's an example of just one part of a backlink profile from an ahrefs backlinking report. On-page SEO , like adding keywords to the title, headings, body, meta description, and alt text helps Googlebot to understand what your page is about.
However, intentionally keyword stuffing is a black hat SEO tactic that incurs a Google penalty. By now, you know what keyword stuffing in body looks like, but you can also be penalized by keyword stuffing in alt text. If hackers gain access to your website, not only can they compromise confidentiality, but they can also inject malicious code, add irrelevant content, or redirect your site to harmful or spammy pages.
Your site will see severe ranking drops on all search queries, and Google may delist your whole website from search results for this penalty. The structured data markup is a type of code that helps Google to display your site more attractively in Google search results, such as by showing star ratings and quantity of reviews. For example, here is e vent schema markup:.
However, if Google detects you are using structured data that is irrelevant to the content and users, you may receive a manual penalty. Whether it's algorithmic or manual, Google penalties hurt your ranking and traffic. You can implement fixes to remove the penalty, but you may or may not recover your traffic and ranking.
That's why it's so important to do what you can to prevent them in the first place. In this post we covered seven Google penalties you can prevent:.
Always check the mobile versions of pages that contain code or script elements redirecting mobile users in the URL Inspection Tool to avoid a self-inflicted penalty. As mentioned previously, cloaking is the act of showing different content to users than is shown to Google. Pro Tip: Check any plugins you have installed to ensure they are not creating an image cloaking issue. Both versions must be essentially the same. Anything that a user can accomplish on the AMP page should also be possible on the canonical page and vice-versa.
Any AMP pages affected by a manual action will drop out of Google Search and the canonical version will be shown in its place. The heading says it all. Google has discovered your website is guilty of using hidden text or keyword stuffing.
It is reserved for websites that aggressively engage in a combination of spammy techniques , including the use of automated gibberish , scraped content , and cloaking , among other egregious violations of Webmaster Guidelines. Google has threatened manual action against entire hosting services. There is no point in taking that risk. Pro Tip: Resist the temptation to succumb to rich snippet spam; follow the guidelines.
Low-quality or shallow pages that trigger this penalty generally come in the form of:. Submit a Reconsideration Request after fixing these issues.
Pro Tip: Invest time and resources into creating content that is both unique and useful. As time goes on, Google is relying more on the algorithm and less on manual actions in handling spammy links. Pro Tip: Invest time and resources into building links the right way and avoid link schemes.
Google loves busting webmasters for selling links. Pro Tip: Use a machete and not a scalpel when cleaning up these links. You know those daily spam emails offering cheap SEO and page one results? You can thank those blackhat SEO professionals for creating this headache. This penalty comes in two forms:. Pro Tip : Be proactive. In February of , Google added another dozen penalties specific to complying with Google News and Google Discover guidelines, as follows:. Google forbids publishing any content that might directly lead to serious and immediate harm.
This applies to both people and animals. There are many plugins that tell you how to use the keywords, how many times you should use the words in order not to make an excessive use of them. The excessive use of keywords equals to content of dubious quality, so look for plugins, such as SEO by Yoast or Google Keyword Planner, to be able to create pages that do err in this way. In order to comply with this parameter, which Google considers essential, many websites create pages solely intended to link to the main page, which they intend position, but this is not accepted.
Also, in addition to the sites that are called mirror, there are companies and pages that buy links for other sites to link to them. In these cases, Google penalizes those sites that obtain links by purchasing them. In the same way, sites that link to each other too many times are not well accepted. As you can see, Google values links that are obtained organically, the ones you obtain because your site is interesting and other sites decide to create links to it.
For this to happen, you must create quality content that positions, so that your site can be searched and linked. It is important for websites to incorporate advertising, a method to obtain economic benefits. The problem arises when ads are incorporated excessively, which worsens the user experience and, finally, brings about a penalization by Google.
Google values advertising that is incorporated in a number and in such a way that does not affect the reading of the site, does not interfere its navigability and the accessibility to the services of your website.
This is one of the reasons for web penalization that affects mostly those websites that do not use logic when placing advertising on their pages. What do you think of websites you access that constantly redirect you to an error page, the well-known ? Google does not value the sites that link to too many error pages. Error pages are one of the main reasons for being penalized by Google. Make it possible for your users to find what they are looking for. Check that the pages and links take your users to the right pages and do not let them get lost due to a bad website planning or layout.
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