Me either. Speed is king — get your hosting and technical optimizations caching, CDN, minification, etc. No technical errors: Things like pages and broken components can really put a damper on customer confidence.
If a technical problem does arise, try to resolve it as soon as possible. Show off your staff: Pictures and bios of the team can really help build trust and make your company more approachable.
Real photos: Whenever possible, use actual photos of your office. This helps personalize your brand. Overuse of stock photos can make your brand seem fake. Contact information: List your physical address, phone number, email, and business hours clearly on the site. Most websites utilize the footer or a dedicated contact page or both.
Return and refund policies: Users who are on the verge of conversion will usually look for these pages before making the purchase. Having clear policies will give users the extra boost to make the purchase.
State your prices up front. Detailed information: If you offer a product or service, be as detailed as possible. Order updates: For physical products, how much does shipping cost and when will it arrive?
Overall website accessibility: Website accessibility and credibility are strongly related. Accessibility means clear link text, proper contrast, ability to tab through content, and more. Before they hit your website: presumed credibility Presumed credibility is all about what factors make a good impression before users reach your website.
Official sounding domain: Use a domain that is concise, professional, and easy to remember. Updated content: If the only blog post on your site is from 5 years ago when you first launched your site, users are going to question your reputability.
Always update with new posts and revisit landing pages to optimize them. Guest posting: Guest blogging is a great way to get your name out there and establish trust with an entirely new audience. If you see an opportunity to write a guest post on something you have expertise on, take it! Influencers: This can be difficult or just plain out-of-reach for some businesses, but if you have the budget, getting a celebrity influencer to back you can be invaluable.
Cite your sources: Any claims you make should be evidenced by another source. Display your clients: A clientele list is an easy way to gain reputed credibility. Awards: Awards are a clear-cut way to show that other, authoritative peers respect your work. Show them off. Press mentions: If your company is mentioned in the newspaper, live stream, radio, the web, or anywhere in the media — share it. Testimonials: Users want to know what other people think of your business.
Utilize pictures, full names, and titles so that users know the testimonials are legit. A slow loading time is killing for the credibility of your website and the trust in your brand.
This point is also made in this Neil Patel post:. The first thing that pops in your mind with a slow loading website is: "why is it taking so long? We've grown so accustomed to low loading times that slowness makes us suspicious. Raise your website speed and you raise your credibility. And also your Google Search Rankings by the way. The aforementioned research found that comments of customer service were more frequently mentioned in relation to ecommerce than any other industries The Dimensional Research study also found excellent customer service to be the number one factor impacting a level of trust in ecommerce companies.
As researchers Alsudani and Casey point out in their research The effect of aesthetics on web credibility :. Once users perceive the credibility of a website they will be more likely to use it. A number of factors affect the perception of credibility.
Featuring even the most common ones, however, can increate the sense of trustworthiness and have an impact on how visitors perceive your site. Pawel is a lead generation copywriter and content writer based in rainy but beautiful Ireland.
Log in. Forgot your password? Reset password. Your password reset Enter your new password. Change password. Set password Choose a password for your account. In this post, we share our tips and best practices for assuring website credibility. What is credibility BJ Fogg , behavior scientist at Stanford University and leading expert on website credibility, defined it as such: Simply put, credibility can be defined as believability. He also makes two important points regarding credibility: It's a perceived quality.
Our perception of credibility depends on evaluating multiple dimensions simultaneously. Its two key components however are trustworthiness and expertise. An effective testimonial includes the challenge the customer had before doing business with you, and how you helped them overcome those challenges.
You can also make your testimonials more effective if you include a photo of the customer or have it in a video. Adding your privacy policy and terms of use on your website demonstrates transparency to prospective customers. Your privacy policy lets your website users know what information you collect when they visit your website and what you do with that information. Your terms let prospective customers know what the parameters of doing business with you are.
You can add your main privacy policy and terms of use on the footer of your website. Do you belong to any professional organizations that are recognizable in your industry? If so, highlight your professional affiliations and memberships by displaying their logos on your website and linking to their website.
By aligning your company with other well respected brands you are able to boost your own reputation, credibility and trust. Trust seals are especially important for websites that collect sensitive information such as credit card information. A trust seal tells website visitors that your website is legitimate and it has been verified by a third party. Hacking of data is becoming an increasingly serious problem for businesses of all sizes. These seals can make it easier for customers to hand over sensitive information knowing that you are taking extra steps to secure your website.
Putting pictures of you or your team members on your business website helps prospective customers get a better idea of who is behind the company and adds a personal touch. Adding pictures to your website becomes even more important if your business does one-on-one meetings and service calls that require going into your customers homes or your customers coming to your office or place of business. Guarantees are a great way to make it easy to persuade prospective customers to do business with you.
It sets you apart from your competitors, and lowers the risk involved in doing business with you. There are several ways you can offer your customers a guarantee such as a refund, a lifetime warranty, satisfaction of product or service. Do you have social media accounts with sizeable followings?
Why not publish your social media feeds on your website that shows the number of followers you have. This helps create instant credibility. Have you been featured or contributed to notable news or industry publications? If you or your company gets a lot of press, create a press page or highlight the logos on your website to boost your credibility. Press mentions are great for demonstrating expertise.
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