One-by-one, they pulled out, some of these names having been in the mall since the day it opened. Declining foot traffic, and overlap with the Boston Store, mostly in merchandise, were the reasons cited, as well as a cost-cutting measures when it came to advertising.
In other words, one less store logo needing to be used, saved them money. For the record, Younkers is now entirely out of southern Wisconsin, but that's a story for another day. It's too bad, because Northridge was a decent mall during its heyday. Its bad location a mile or so from both I and U.
In its first phase, the former Sears has been demolished, and in its place, a Menards regional Upper Midwest home improvement chain , and Pick 'n Save Wisconsin-based supermarket. As for the rest of the building, since getting to see the project last July, the other three former anchors still stand, as well as the empty shell of what was once, a thriving suburban mall.
This , square foot box once contained two levels of stores, four anchoring department stores Sears, Younkers, JC Penney, and Boston Store and a 10 screen movie theater.
Northridge was originally going to be the center of a planned community of 25, people, but as time passed people realized that the community was not at all well planned.
To understand the Northwest Side of Milwaukee, imagine a place where all the worst architects of the 50's, 60's, and 70's were exiled and allowed to go crazy.
The results were predictable, and overbuilt apartment complexes began to take tenants without asking many questions. A former condominium complex a mile west on Brown Deer Road became little more than an open air drug market did little to enhance the reputation of Northridge amongst skittish suburbanites. And thus in the mid 's the slide of Northridge became a free fall. As late as , Northridge was the 3rd most popular mall in the Milwaukee market.
Shortly thereafter, suburbanite Jesse Anderson brutally murdered his wife in the Northridge parking lot, blaming it on black gang members. Though the story went over with cops like a lead balloon Anderson would later be killed in prison working along side Jeffery Dahmer enough people thought it possible that they would fall victim to gangbangers. Though perhaps an innocent victim of a bad reputation, Northridge was nonetheless poorly planned and hardly pleasing to the eye.
When Younkers and Boston Store found themselves under the same corporate umbrella, the Younkers store shut its doors. And when JC Penney found itslef in financial trouble, that store too closed.
Smaller stores followed suit, as did the Boston Store and Sears stores. With its perhaps undeserved reputation as a hang out for baddies, Northridge found itself unable to compete with malls in more affluent parts of Milwaukee County like Mayfair in Wauwatosa which seems to have a new store every week.
Even Downtown Milwaukee proved to be a formidable competitor with expensive condos moving in. As of this writing, Northridge is being demolished and in its place will go a more traditional strip mall called Granville Crossing. Iy is if nothing else fascinating to think how that place faded so fast. More than 2 million people have watched that.
The YouTubers spent one day filming last spring. The Proper People soon realized their original exit had been blocked off while they were hiding from the fuzz. While searching for a new exit, they chatted with a worker. They think it was Diaz. You can hear their conversation at the end of the video, and the brief glimpses of the man in the video sure look like Diaz. I was interested in its nostalgic late 20th-century interior designs and the history it holds, acting as a time capsule apart from the dynamic world surrounding.
He interned with MilMag in the summer of and has been a continual contributor ever since. Skip to content February 11, Insider Magazine. Adam Rogan Adam is a journalist who recently returned to his Wisconsin home after graduating from Drake University in December This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.
Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. The vacant Robinsons-May North was demolished and the empty Broadway building opened to the elements and made part of an Outdoor Promenade.
The addition was formally dedicated in November The megaplex showed its first features on December 18, With its completion, the gross leasable area of the mall had been increased to 1,, square feet. The retail roster now listed over stores and services. After investing over million dollars into its reconstruction and renovation, they sold the mall to Chicago-based General Growth Properties, in June An interior and exterior renovation was completed in late This included new flooring, an updated Food Court and the addition of an amphitheater to the north mall Outdoor Promenade.
In August , Brookfield established percent ownership of the corporation. The Pacific Theatres plex closed -as a result of the Covid pandemic- on March 17, In April , it was announced that the theater would not resume operation. The building was extensively renovated, with six tenant spaces created.
A 1-level 50, square foot Dick's Sporting Goods occupied the majority of Level 1 space. Dick's opened for business on May 21, A 2-level 39, square foot Gold's Gym was installed in basement area. It commenced operation in December The Gold's Gym dedication was followed by the grand opening of the third major tenant; Los Angeles-based Curacao ["koo-duh-sow" -"sow" rhymes with "plow"].
This 1-level 86, square foot home furnishings and electronics store set up shop in Level 2 of the old Sears. Sources: The Los Angeles Times www. Newer Post Older Post Home. We do our best with sometimes limited reference material.
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