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Each time the buildings were more modern in concept and design than the printing industry had previously known. Donnelley assumed the presidency of the company. The younger Donnelley's talent as a salesman, commitment to quality craftsmanship, and vision of the future led RR Donnelley into the new century. Among the early milestones of T. Donnelley's presidency was the beginning of the Lakeside Classics series in This tradition continues as an annual gift to employees, customers, and friends, and demonstrates the premier craftsmanship of the company's typographers, printers, and binders.
Appropriately, the first Lakeside Classics title was the Autobiography of Benjamin Franklin, "patron saint" of American printers. Subsequent titles have been selected from American historical memoirs. Lakeside Classics are now highly collectible. In T. Donnelley's quest for quality craftsmanship led to the creation of one of the first apprentice training schools in the country.
Boys "of special promise and ability" were admitted to a seven-year apprenticeship consisting of "craftsmanship combined with cultural studies. The company maintained a leadership role in many areas of printing throughout the first decades of the 20th century. And in , RR Donnelley established a long relationship with Encyclopaedia Britannica when it began work on its new Eleventh Edition.
By the company had outgrown its facility on Plymouth Court. Built in several phases over the course of 17 years and completed in , it was considered the "largest building in the United States devoted to the production of printing. In , a new manufacturing facility, also designed by Shaw, was opened in Crawfordsville, Indiana, to print the Indianapolis Telephone Directory. It was the first company facility outside of Chicago, and this expansion foreshadowed a long-time commitment of RR Donnelley to serve its customers better by establishing itself in proximity to them.
RR Donnelley also established itself as the leader in commercial graphic design and typography. In the company hired William A. Kittredge , one of the leading graphic artists of his time, to direct and develop the Department of Design and Typography.
The department set new standards in commercial graphic design, placing RR Donnelley at the center of this important field for more than three decades. In the company hired well-known British bookbinder Alfred de Sauty to direct the newly formed Extra Bindery. RR Donnelley was one of the first commercial printers in America to employ a staff devoted to this old-world craft. The Extra Bindery distinguished itself in hand binding and also in graphic conservation.
Notable commissions included the conservation of J. Audubon's folio edition of Birds of America, four of the twenty-three known copies of the first printing of the Declaration of Independence, a leaf from the Gutenberg Bible, the papers of John Quincy Adams, and correspondence of Abraham Lincoln. In the late s, RR Donnelley sought to capture the burgeoning mass-readership book market. The purpose of this project was promotional - to demonstrate that American books of the highest quality could be produced entirely by an American printer using all American illustrators, typefaces, paper, and machinery.
This printing of Moby Dick, illustrated by Rockwell Kent, is recognized as one of the most famous editions of this classic work. Today all four books of the series are coveted by collectors and stand as examples of the highest quality in mass-market printing. RR Donnelley made another indelible mark on the cultural history of Chicago when it won the contract to be the official printer of the Century of Progress Exposition in Guidebooks, post cards, brochures, programs, and other printed material for the world's fair were integral to one of the most important expositions of modern design.
RR Donnelley pioneered the fields of industrial engineering research and development in the printing industry. An example of the company's emphasis on technology was the development of heat-set printing in , which was essential in the production of a new weekly news magazine, Henry Luce's Life.
For the first time a high-quality illustrated weekly periodical could be produced on high-speed web-fed presses. The close relationship between RR Donnelley and Life, whose circulation grew as no magazine before, was demonstrated again in when the company began construction of a second Chicago manufacturing facility, South Plant, devoted entirely to the production, printing, and distribution of the nation's greatest illustrated magazine.
Charles C. Haffner, Jr. Donnelley, was named Chairman of the Board in , and headed the company through its period of post-war growth. Recognizing the need for substantial capitalization, Haffner presided over the company's first public offering in Haffner discussed the move in terms of a long-time fundamental commitment: "Growth is basic at Donnelley's, for we believe that a business that is not growing is already beginning to decay.
In the decades that followed, RR Donnelley experienced expansion that assured its leadership in the world printing market. During these years major contracts were signed or renewed with National Geographic Society; Time, Inc.
Penney; New Yorker Magazine, Inc. Gaylord Donnelley , second son of T. Donnelley, became Chairman of the Board in His long career in the family business began in as an apprentice. Gaylord Donnelley subsequently held many positions with the company, and he chronicled his career with the company upon his retirement as Chairman in with the publication of a richly personal memoir, To Be A Good Printer.
In it he wrote: "It seems abundantly clear that the philosophy, policies, standards, and practices that have evolved during the history of our company have now as much value as ever, possibly more.
While we have held to them firmly, we have also adapted them as needed to the ever-changing scene in our industry and society. In the mids RR Donnelley engineers once again made history when they developed Selectronic ink-jet printing and binding. This technology made it possible for publishers to selectively control the editorial and advertising content of each copy of a periodical edition based on subscriber profile.
In , Charles W. Lake, Jr. Charles Lake had been Director of Engineering and Research Development, a position he assumed in , and his focus on technology blended perfectly with the company tradition of excellence.
Lake said in a speech. In RR Donnelley simultaneously became a coast-to-coast and worldwide printing concern when it expanded into Los Angeles, California and York, England. One year later, in , RR Donnelley reached the billion-dollar mark in annual sales.
Two years later the company began satellite transmission between the United States and the United Kingdom. RR Donnelley was the first printing company to utilize this technology, and the trans-oceanic link placed the company at the center of the highly competitive financial and legal printing market. In the Financial Printing Services Group was created in response to this growth, and in the satellite network was extended to the Far East. In the early s RR Donnelley's Technical Documentation Services began serving the personal computer industry, reproducing software, and printing user manuals.
RR Donnelley expanded its range in this international market with a new plant in Singapore to serve the Far East. John B. Schwemm b. Quality should be evident in the people we hire and in the training we give them. And, quality should be exercised at all levels of management. We must use great care so as not to give less attention to the foundation of quality than did our predecessors.
It was the largest financial printing, binding, and distribution job of its time, with 3. The ability to anticipate future needs of its customers always has been an RR Donnelley strength. As the company moved into electronic communication, mailing and distribution, database and list management, and other auxiliary services, it became a leader in diverse aspects of tomorrow's communications technology.
In John R. Walter b. Shortly after assuming the position, he discussed RR Donnelley's future and outlined the company's three key priorities: 1 To establish, communicate and manage the strategic vision, direction and plan; 2 to make decisions on the intelligent investment of our capital for a long-term return; 3 to continue to identify and develop the people who will successfully lead this company into the 21st century.
RR Donnelley expanded to Mexico in when ground was broken for a new book printing plant in Reynosa. This move consolidated many corporate functions under one roof and placed RR Donnelley in the heart of Chicago's business district. In the early twenty-first century, RR Donnelley is a Fortune company, and among the world's leading providers of printing and print-related services to publishers, manufacturers, retailers, financial institutions and technology companies.
In R. Donnelley and Sons Company undertook a major initiative to preserve its year history, and to make that history broadly accessible to individuals both inside the company and outside. This effort took form as the Archives Project, to arrange and describe voluminous historical records in the company's possession, and to create a company archives that would be useful immediately and far into the future. RR Donnelley's role in the development of and impact on mass communication is documented in the company archives.
Researchers of printing and technology, Chicago history, advertising and communication, graphic arts, fine binding and conservation, and many other related fields will find the R. Donnelley and Sons Company Archives a valuable source. Donnelley and Sons Company Archive contains text materials such as correspondence, manuscripts, legal documents, oral and written histories, advertising, and customer product samples dating from the mid-nineteenth century to the present.
A wealth of visual material includes photographs, artwork, product samples, and artifacts. The collection is organized into twenty series. Series I through XII were the first parts of the collection to be formally processed by RR Donnelley, and contain many textual and visual documents that highlight important developments in the company's history. Series XIII through XX were organized afterwards, are concentrated in the mid- to late-twentieth century, and emphasize routine production and business at the company.
Series I: Biographical Files, includes material on members of the Donnelley family, as well as employees and other individuals affiliated with the company. The information found in these files tends to be general in nature, and is most useful as a source for basic textual and visual information about an individual.
Materials found in this series, which date from the late nineteenth century to the late twentieth century, include correspondence, publications, photographs, resumes, and work samples.
Series II: Business Records, includes administrative and operational documents dating from the founding of the company to the mids. This series represents an incomplete record of the company's activities, but is a strong source of information on plants and facilities, the company's organizational structure, acquisitions and subsidiary companies, and The Printer, one of the company's magazines.
It also contains selected financial records, patents, management documents, guides, personnel records and memorabilia. The items in this series date from the company's founding to the late twentieth century, and also include a small number of pieces advertising Richard Robert Donnelley's earlier business partnerships. Because the company used these pieces to highlight its own printing capabilities, the samples in this series tend to exemplify high-end printing and design, while demonstrating the company's marketing strategies.
Series IV: Customers and Products, collects RR Donnelley's files on its clients, including samples of products usually called "job samples" that it printed for them. These samples number in the thousands, and are found in several subseries of this series. This series also includes business records such as contracts and agreements, correspondence, photographs, and collections of historical background material on individual customers.
Material on major clients such as Time-Life, Inc. This series is a particularly rich source of material printed by the company in the ss. This series contains teaching material, work samples, photographs and student records from the original School for Apprentices located in Chicago. Material from a second apprentice program centered at the company's Crawfordsville, Indiana plant is included in separate files. Also found in this series are course material, certificates, photographs and other records of later training and professional development programs.
Most of the material in this series dates from the early to mid-twentieth century. Series VI: Exhibitions, contains material related to exhibitions of fine art, book arts and graphic design, which were held at RR Donnelley beginning in This series contains catalogs, invitations, broadsides, photographs and correspondence and other material related to exhibitions at RR Donnelley, focusing particularly on those held at the Lakeside Press Galleries from to The foundation of this series is the work of Herbert P.
Zimmerman, a former RR Donnelley executive who in the mid-twentieth century undertook an extensive study of the company's history. This series contains drafts and typescripts of historical writings by a variety of researchers, as well as primary and secondary source material such as correspondence, publications and photographs.
Personal recollections of employees, including transcripts of oral histories, are also found in this series. Beezley, Jr. Haffner, William A. Kittredge, Charles W. Lake, Edward R. Lhotka, and C. Prentiss Smith. This series includes correspondence, publications, design samples, photographs, manuscripts, and memorabilia.
As well as providing insight into the individuals represented, this series is also an excellent source of mid-twentieth century material related to management strategy, employee development, and product design processes. Series IX: General Records, contains materials collected under about seventy specific topics significant to the history of RR Donnelley, or to the history of printing in general. Many of the headings correspond to departments of the company, clients, events, printing processes, types of products, and special projects.
Much of the material in this series consists of RR Donnelley advertising pieces and other promotional items; also found are photographs, correspondence, reports, customer job samples, and artwork.
When possible, material in this series should also be viewed in conjunction with more detailed files found elsewhere in the collection. However, this series contains the collection's strongest representations of the Century of Progress; Extra Bindery and Graphic Conservation; financial printing operations; the Memorial Library and Training Library; data on printing presses operated in the company's plants; the development of the Indian head printer's mark and logo; the Four American Books; and electronic and digital printing processes developed in the ss.
Series X: Training Library Collection, consists of print materials drawn from the collections of this company resource. While some of the items in the Training Library were printed by RR Donnelley, many were created by other firms and collected by the library as examples for staff training.
The material in this series contains hundreds of samples of fine and specialty print items from the early and mid-twentieth century. The series also contains "everyday" ephemeral pieces such as maps, brochures and travel guides.
Series XI: Photographs and Audio-Visual Material, spans over years of company history, and represents the richest and most cohesive visual documentation of the company. Subjects such as printing technologies, employee activities, and facilities are documented through thousands of photographs.
Audio material, including oral history recordings, are included here, as are videos and films on a variety of subjects. Series XII: Artifacts, Artwork and Ephemera, contains print materials, visual art pieces, and objects collected for their artifactual value. This series contains samples of paper goods and other supplies used at the company, catalogs and samples of company-branded promotional merchandise, printing artifacts, signs, artwork, customer job samples, and catalog card files.
A selected group of customer job samples collected as artifacts, such as boxed and wrapped copies of Four American Books titles, are also included in this series. Many of the items in this series are unidentified and undated. Because material related to a single topic will usually be found in several different series within the collection, most researchers will find it necessary to browse or keyword-search the inventories to locate all relevant material.
In reviewing the inventories, it is important not to overlook oversize materials, artifacts, books, and other unusual items that are often found at the end of series or subseries of the collection. Series XIII: Corporate Management, documents the development of RR Donnelley as a corporation, from its establishment as a family-owned company in the nineteenth century, to its position as a global, publicly traded firm.
This series represents the company's financial conditions, administrative structure, management strategies, and corporate policies. Documents in this series spans the years , and include annual reports, material for speeches and presentations, organization charts, manuals, financial and legal material, personal papers of executives, meeting minutes and agendas, correspondence and publicity material.
Included are materials from advertising campaigns, public events, and industry conferences. Material in this series spans the years , and includes samples of company advertisements; samples of promotional gifts such as print portfolios, facsimiles of historic documents, and framing prints; files on the production and distribution of the Lakeside Classics series; exhibition catalogs; invitations; brochures; service directories; customer newsletters; service guides; internal market analyses; and related notes, correspondence and production specifications.
This series spans the years ; however, material is heavily concentrated in the late twentieth century. Every brand interaction presents an opportunity to deliver relevant, meaningful customer experiences. Through our comprehensive Marketing Solutions and Business Services , we help clients synchronize and strengthen each touchpoint along the customer journey to convert valuable prospects and customers into loyal partners and advocates.
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