One issue I've always had with the logo is that it uses black and royal, while everything else in this scheme uses navy and royal. The jerseys themselves were decidedly modern and were a flashy change of pace from the simple look the Mavs rocked for their first two decades.
The new look Mavs wore white at home and navy on the road. Final verdict: It is hard to be objective about these uniforms because these are what the Mavs have worn more or less as long as I've been a fan. For a franchise in desperate need of a new direction, this was a fresh new look that matched the brashness and bravado that Cuban brought to the team. I admit that I didn't realize how much I didn't really care for the navy away uniforms until they were replaced in Mark Cuban along with most of us made some really questionable fashion decisions in the early s, but this one probably takes the cake.
I guess it takes a really creative mind to decide "yeah, silver trash bag material might make for really futuristic basketball uniforms. They looked really, really stupid. Even if I try to take these seriously, I can't. The material was awful. There's really nothing else to say. Full disclosure: these are my favorite Mavs uniforms ever.
Yes, I realize there's too much going on here. Green and royal and navy and silver and white and But they're different. And fun! If you don't like these uniforms, Diddy will hunt you down and give you a stern talking to, since he's the one who designed these beauties.
Seriously, these uniforms were unique without being over the top or garish. The cool font, the team nickname, the number above the wordmark. These were vibrant and fun. They probably would have been a little better if they stuck with one shade of blue, but really, this is just a solid alternate uniform. Bonus points for hearkening back to the franchise's green roots. Final verdict: Despite working with a few too many colors, these uniforms were a fun change of pace that paid homage to Mavericks history while still fitting within the overall aesthetic of the Mavs modern look.
These were nice, right? I wasn't happy that the Mavs got rid of the green, because I like alternate jerseys that are significantly different than the normal But these fixed the problems with the green alternate uniforms, namely that there were like five different colors going on.
These looked stylish, but kept it simple with royal, navy, silver, and white. These uniforms showed how good the Mavs could look with a predominantly royal blue look. Final verdict: Not green, but still really great. It feels like these uniforms paved the way for royal blue to take precedence as the primary away color the next year, so they definitely get point for that. I still prefer green, but at least these avoided the mistake of using too many different colors like the original Diddy uniforms.
After nearly a decade, this uniform set had grown stale. Personally, I've always preferred the look of the Diddy-designed alternate uniforms than the main set with its random panels. In , the Mavs managed to update this look solely by changing the colors around, and surprisingly, it totally worked.
The away uniforms look so much better in royal blue than navy. And the alternate Diddy jerseys look fine in navy, though they were still better in green. The Mavericks resume preseason action Wednesday at Charlotte against the Hornets, owned primarily by Jordan. And I thought I was going to be on the team against the Bulls and it turned out to be Michael Jordan and us against Scottie and the Bulls.
And we ended up winning the game. But as a rookie, my first encounter with Michael was being his teammate. And I was excited to have that opportunity to play with the greatest, on his team. OK, so the details might have been slightly exaggerated. Subscriber Account active since. It took Cuban until to make the Mavericks profitable , but since he took over, the Mavs have made the playoffs all but one year since and have sold out every game since December 15, , for the longest sellout streak in American professional sports, according to Forbes.
They won their first NBA championship in How did Cuban turn the franchise around? He approached the team like a startup rather than a legacy brand, Kirk Goldsberry argues in a new article for Grantland. We've highlighted some of the key ways the billionaire "Shark Tank" investor turned the Dallas Mavericks from a joke into a championship contender, using the same principles he used in his business career. It's the signal versus the noise. They're the noise, they're not the signal.
Cuban says that it was heresy at the time to say they were selling an experience rather than basketball. The way he saw it, if he could sell a fun experience for less than a night out at a restaurant or a movie, he could fill the upper levels of the arena. And if he could establish the venue as a place to be seen, he could sell costly courtside seats to Dallas' celebrities and socialites.
Eighteen months after buying the team, the Mavs moved to the new American Airlines Center. Cuban invested in a massive, state-of-the-art JumboTron that played videos emphasizing crowd interactions.
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